Heuristic Ideation Technique

In this ideation technique, participants use a matrix to generate new ideas and approaches to a solution.

The technique gets its name from three heuristics – or rules of thumb – of idea generation:

  • A new idea can be generated from remixing the attributes of an existing idea.
  • A new idea is best understood by describing its two essential attributes.
  • The more different or surprising the combination of the two attributes, the more compelling the idea.

Open the free template to get more tips how to get pro at generating ideas.