Heuristic Ideation Technique
In this ideation technique, participants use a matrix to generate new ideas and approaches to a solution.
The technique gets its name from three heuristics – or rules of thumb – of idea generation:
- A new idea can be generated from remixing the attributes of an existing idea.
- A new idea is best understood by describing its two essential attributes.
- The more different or surprising the combination of the two attributes, the more compelling the idea.
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