How to run S.M.A.R.T experiments

Are you doing much SMART marketing? Feeling a little lost on where to start? We feel your pain.

It’s easy to get lost in the madness that is SMART marketing. There are so many resources out there that it is now harder than ever to know where to put your focus. One thing we have learnt so far on our Deekit journey though is that experiments (and tracking them!) is the way to go.

This is why we have sourced this amazing template which shows you exactly how to run your SMART experiments. It validates how marketing is largely about running experiments and learning from each one. The experiment itself could be:

  • Validating a marketing channel
  • Optimising your landing pages
  • Exploring social media channels
  • In fact, anything you can muster up!

By taking SMART marketing onboard with this template you’ll learn the tried and tested methods of running experiments. We can’t guarantee you results, but we can tell you from experience that having this sort of approach gives you a higher rate of success and way more takeaways.

We’re constantly using the framework to get more from our work on Deekit and we’d urge you to give it a go. As always, if you never try you never know (how awesome this is going to be for your business!).

Ready to jump in? Click the ‘Create your Plan’ button to get started now.