Cubing brainstorming

Cubing is a brainstorming method based on the book Writing, by Gregory Cowan and Elizabeth Cowan (New York: Wiley, 1980).


Cubing – English

Método de Lluvia de ideas cubing – Spanish


Start the cubing brainstorming session by writing down the problem. Use all six sides of the cube, in the given order. Use no less than three minutes and no more than five minutes for each of the first five sides of the cube. For the sixth and final side – Argue – use five full minutes.

The six sides of the cube are described here in the proper sequence as follows:

Describe – How would you describe this topic, challenge or issue, including characteristics, definitions and parameters?

Compare – What is it similar to? Different from?

Associate – How does the topic connect to other issues you’ve dealt with before? Does it make you think of anything you’ve worked on in the past?

Analyze – What smaller parts make up the whole? Is it possible to break down the issue?

Apply – How is it used? Who uses it?

Argue – Explain your position for supporting or not supporting it.

Reasons to create your Cubing template online:

  • Unlimited space. Unlimited whiteboard allows you to see the big picture at a glance and zoom into important details as you need it.
  • Unlimited tools. You will never run out of post-it notes, ink or any other resource.
  • Brainstorm on your own or collaborate with your team. Everything works in real-time so you can collaborate and brainstorm together on any device and anywhere.

Customize your board

  • Change the colors. Select the items you wish to edit and easily modify the colors on your board.
  • Add images or illustrations. Upload images or illustrations while working on the BCG Matrix. Or simply drag additions from hundreds of elements from our shape library.
  • Choose a font you like. Everyone has their favorite fonts and sizes. Customise your template to match your preference.
  • Add content the way you like. Add your ideas as notes, post-its. Draw ideas and many more tools available to you.